Homework Help: Marketing

Posted by Yvonne on Monday, October 11, 2010 at 12:37pm.

______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.

A. Strategic planning
B. Market positioning
C. Market segmentation
D. Mass marketing

Marketing - Ms. Sue, Monday, October 11, 2010 at 12:51pm
Which do you think is the best answer?

Be sure you understand all of the words.
Marketing - Yvonne, Monday, October 11, 2010 at 12:55pm
Market segmentation or either mass marketing??
Marketing - Ms. Sue, Monday, October 11, 2010 at 12:59pm
What is the difference between market segmentation and mass marketing?

http://en.wikipedia.org/wiki/Mass_marketing

http://en.wikipedia.org/wiki/Market_segmentation

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