Homework Help: marketing

Posted by Jeff on Sunday, October 3, 2010 at 7:10pm.

Your team has been hired by ABC company’s senior management to conduct a research project. The company has 40 employees and has been in business for 25 years. The company offers sales & service on all sizes of new Xerox copiers. The company has been faced with decreasing sales growth the past 2 years. This is a major source of concern for the organization.

Here is what your team is expected to deliver to the company president:

1. Broad Problem Area
2. Describe how your team will conduct preliminary data collection
3. State your problem definition ( remember the 3 S’s)
4. Draw your theoretical framework [dependent & independent variable(s)]
5. State your testable hypothesis

All reports are to be in compliance with APA guidelines.

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