Homework Help: marketing

Posted by Anonymous on Monday, September 20, 2010 at 2:33pm.

is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
A. Mass marketing
B. Market segmentation
C. Diversification
D. Market positioning

marketing - Ms. Sue, Monday, September 20, 2010 at 2:44pm
We'll be glad to check your answer.
marketing - Step, Monday, September 20, 2010 at 4:43pm
C
marketing - Ms. Sue, Tuesday, September 21, 2010 at 4:51pm
I disagree.

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