February 23, 2017

Homework Help: marketing

Posted by Anonymous on Sunday, August 22, 2010 at 9:10pm.

Which of the following statements best describes the modern view of marketing?
A. Marketing should take over production, accounting, and financial services within a firm.
B. The job of marketing is to get rid of whatever the company is producing.
C. Marketing is concerned with generating a single exchange between a firm and a customer.
D. Marketing begins with anticipating potential customer needs.

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