November 28, 2015

Homework Help: Marketing

Posted by Anonymous on Monday, August 16, 2010 at 11:17pm.

18) Marketing strategy planners should recognize that:
A. Target markets should not be large and spread out.
B. Large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets.
C. Target marketing is not limited to small market segments.
D. Mass marketing is often very effective and desirable.

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