Posted by mike Gee on Tuesday, August 3, 2010 at 10:02pm.
Much of how you have been trained in you management and economic education has centered around the American market place. That means one is selling products to a market that has relatively high income by world standards. Another way of saying this is that the majority of Americans simply are not poor.
However, assume your firm has decided to concentrate on the markets in say India, China, Brazil etc in which something along the lines of 80% of the population have very low incomes.
So here is your question:
How would you have to modify them (or not) to be successful in these low income high volume markets. Think about issues of market structure, pricing, costs etc. If we mean low cost, then the issue of min average costs and scale are key issues. Yet in most the developing world respect for patents and copyrights are question. Thus you may indeed produce a low cost product, but what must you do to keep your share and margins.
Further, it seems to me you would like to extent of the market to get bigger. You would want to see higher incomes from you strategies also.
What are your thoughts? No more than two pages.
Answer this Question
Related Questions
Geography - Here are some questions that I have to answer about the American ...
Adult education- child care development - When should you be concerned if a ...
com135 - Management at your project management firm wants to ensure staff ...
computers - Computer business systems have been around for 40 years. Desktop ...
child care management mod 4 - Teachers in child care centers should meet which ...
Physical Education - Discuss how each developmental concept might impact the ...
economic system - "appropriate" is a loaded and subjective word. ...
early american history - How did capitalism, agriculture, and industrialization ...
Economics - Is the answer D on this question: 1. The basic principles of ...
history - I need help doing my introduction paragraph for my essay Describe the ...
For Further Reading
