Conduct research on the following three booksellers: Amazon, Barnes and Noble, and a local bookseller of your choice in terms of business model, competition, and m-commerce capabilities. At site click on Investor Relations and Careers on the bottom of the Web site. At site click Barnes & Noble, Inc. at the bottom of their Web site.
• Prepare a six- to eight-slide Microsoft® PowerPoint® presentation, including speaker’s notes. Address the following: Define each bookseller’s business model and describe how they compete with each other. Identify the communication technologies used by each bookstore. Describe the m-commerce capabilities of each bookstore and how each conducts their m-commerce activities. What advantages and disadvantages does m-commerce provide for each bookseller?
Ok...so here is my question. I have started the powerpoint, but it reads more like a "this is the company, this is what we do" type of presentation. I don't understand the business model aspect, in fact, the only part that looks and sounds good is my comparison. Can anyone help me? If someone can get me started on explaining either Amazon or Barnes and Noble, I should be able to take it from there.....
I would say something like- Amazon has accomplished the ultimate in accessibility by putting literature of all types at the fingertips of everyone from senior citizens to toddlers.
I had to look up "m-commerce." Basically, it's just like e-commerce except can be used on a hand-held mobile device, right? (I never heard of that before, but if there's a difference, you should probably explain it somewhere in your presentation.)
http://www.investorwords.com/629/business_model.html
Here is one definition of what a business model is. (You can find more definitions by googling define "business model" (including the quotation marks).
Notice how the definition of "business model" goes way beyond just explaining what the business is and how they sell stuff.
I hope this helps.
Conduct research on the following three booksellers: Amazon, Barnes and Noble
Certainly! I can help you get started on explaining the business models of Amazon and Barnes & Noble.
When it comes to Amazon, its business model can be summarized as an online marketplace and technology company. The key components of Amazon's business model include:
1. E-commerce platform: Amazon operates a vast online marketplace where it sells a wide range of products, including books. It allows third-party sellers to list and sell their products on its platform while also selling its own products.
2. Fulfillment network: Amazon has established a robust fulfillment network, including warehouses and distribution centers, to enable efficient delivery of goods to customers. It also offers services such as Amazon Prime for fast and free shipping.
3. Digital ecosystem: Amazon has built a comprehensive digital ecosystem, offering services like Kindle e-books, Amazon Prime Video, Amazon Music, and more. These services enhance customer engagement and increase loyalty.
4. Data-driven personalization: The company leverages customer data and analytics to provide personalized recommendations, tailored advertising, and a seamless shopping experience, which drives customer satisfaction and sales.
Now let's move on to Barnes & Noble's business model:
Barnes & Noble is a brick-and-mortar bookstore chain with an online presence. Its business model can be described as a traditional retail model with a focus on physical stores. Key aspects of Barnes & Noble's business model include:
1. Physical stores: Barnes & Noble operates a network of physical stores across the United States, providing customers with a place to browse and purchase books, as well as offering in-store events and community engagement.
2. In-store experience: Barnes & Noble emphasizes creating an appealing in-store environment, offering comfortable seating areas, coffee shops, and a wide range of books across various genres.
3. Online presence: While Barnes & Noble is primarily focused on its physical stores, it also has an online platform where customers can browse and purchase books, e-books, and other related products. However, its online presence is not as extensive or diverse as Amazon.
4. Membership program: Barnes & Noble offers a membership program called Barnes & Noble Membership, providing members with benefits such as discounts, free express shipping, and access to exclusive events.
These are just starting points to explain the business models of Amazon and Barnes & Noble. You can further elaborate on their strategies, revenue streams, target markets, and any distinctive features or advantages they have in the market.