Homework Help: marketing

Posted by george on Tuesday, June 22, 2010 at 9:00pm.

• The goal of integrated marketing communication (IMC) is to produce a unified promotional message that has the customer as its focus. All promotional activity, such Draft a 200- to 300-word response answering the following questions:

o How does an organization establish an IMC plan?
o What are some of the different stages a company goes through when developing its IMC strategy?

marketing - SraJMcGin, Tuesday, June 22, 2010 at 9:52pm
1. Here are some links to try:

http://search.yahoo.com/search?fr=mcafee&p=how+does+an+organization+establish+an+IMC+plan

2. Try here:

http://search.yahoo.com/search?fr=mcafee&p=stages+a+company+goes+through+when+developing+its+IMC+strategy

Sra

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