You are working in the product development department of a company that creates household products. Your team has come up with an idea for a revolutionary new cleaning product. Using the seven phases of new product development as a guide, describe how your company will develop the new product.

To develop a new cleaning product, your company can follow a systematic approach known as the seven phases of new product development. Here's a breakdown of each phase:

1. Idea Generation: In this phase, your team will brainstorm ideas for the new cleaning product. Encourage creativity and input from all members, considering factors such as market trends, customer needs, and technological advancements.

2. Idea Screening: Once you have a pool of ideas, you need to evaluate them based on various criteria such as market potential, feasibility, profitability, and alignment with the company's goals. This screening process will help narrow down the options and identify the most promising idea.

3. Concept Development and Testing: After selecting a few ideas, the next step is to develop product concepts. Translating the chosen idea into tangible concepts will involve researching consumer preferences, creating prototypes, and conducting market surveys or focus groups to gather feedback. This helps refine and validate your product concept.

4. Business Analysis: In this phase, you'll assess the financial viability and market potential of your product concept. Analyze factors like production costs, potential sales volume, pricing strategy, distribution channels, and competitors. The goal is to determine if the product is economically feasible and aligns with the company's financial objectives.

5. Development of Product: Once the product concept is deemed feasible, the development phase begins. This involves engineering the product, optimizing its design and functionality, sourcing raw materials, and conducting rigorous testing to ensure quality and performance. Collaboration between different departments like design, engineering, manufacturing, and supply chain is vital during this phase.

6. Market Testing: Prior to a full-scale launch, it is wise to conduct a small-scale market test to gather additional customer feedback, measure demand, and identify any areas for improvement. This can be carried out in specific regions or target customer segments, allowing you to refine the product further and optimize marketing strategies.

7. Commercialization: After successful market testing, it's time to launch the product on a larger scale. Develop a comprehensive marketing plan, including advertising, promotions, pricing, distribution, and sales strategies. Train sales teams, ensure sufficient production capacity, and monitor the market response closely. Post-launch, collect customer feedback and continually modify your product to meet evolving needs.

By following these seven phases of new product development, your company can systematically and efficiently bring its revolutionary cleaning product from idea to market success.