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November 22, 2014

Homework Help: marketing

Posted by paul miller on Tuesday, June 1, 2010 at 1:21pm.

5) To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at:
A. Market penetration.
B. Product development.
C. Market development.
D. Combination.

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