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Growth of B2C e-commerce in next few years: Good or not so good for consumers?
Draft a response to the Marketing Concepts: Discussing Choices and Ethical Issues, question #6 found on p 532 of the text. Read below.
Marketing Concepts: Discussing Choices and
6. Experts predict the future of B2C e-commerce to be very rosy indeed, with exponential increases in Internet
sales of some product categories within the next few years. What effect do you think the growth of e-retailing
will have on traditional retailing? In what ways will this be good for consumers, and in what ways will it not be so good?