Homework Help: Marketing

Posted by Anonymous on Wednesday, May 5, 2010 at 5:55pm.

Growth of B2C e-commerce in next few years: Good or not so good for consumers?

Draft a response to the Marketing Concepts: Discussing Choices and Ethical Issues, question #6 found on p 532 of the text. Read below.

Chapter Review
Marketing Concepts: Discussing Choices and
Ethical Issues

6. Experts predict the future of B2C e-commerce to be very rosy indeed, with exponential increases in Internet
sales of some product categories within the next few years. What effect do you think the growth of e-retailing
will have on traditional retailing? In what ways will this be good for consumers, and in what ways will it not be so good?

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