February 19, 2017

Homework Help: marketing

Posted by Diane on Saturday, April 24, 2010 at 4:10pm.

Several companies use their brand as a competitive advantage. Given your knowledge about the global economy, which brands do you believe have the strongest liklihood of remaining a source of advantage in the 21st century? Why? What effects do you believe the Internet's capabilities will have on this brand and what should the owner of the brand do in light of them?

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