Homework Help: Marketing

Posted by Jamie on Wednesday, April 14, 2010 at 8:50pm.

What marketing segmentation criteria could be used to find a person like your self from a purchased list of names? Assume an ad agency is preparing a marketing campaign for an auto company that is bring out a new car. What kind of marketing mix and branding message would be needed to attract you to their new car? What value statement would they have to use to get you interested? Explain why.

Marketing - Ms. Sue, Wednesday, April 14, 2010 at 8:52pm
Only you can answer this question.

You certainly don't want to use the experiences of a frugal 75-year-old retired teacher!

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