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What marketing segmentation criteria could be used to find a person like your self from a purchased list of names? Assume an ad agency is preparing a marketing campaign for an auto company that is bring out a new car. What kind of marketing mix and branding message would be needed to attract you to their new car? What value statement would they have to use to get you interested? Explain why.

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    You certainly don't want to use the experiences of a frugal 75-year-old retired teacher!

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