true or false? without the marketing concept, a business will develop a product or service and then decide how to market the product

True. Without the marketing concept, a business will typically develop a product or service first and then determine how to market it. The marketing concept emphasizes customer-centricity, focusing on identifying customer needs and wants, and then tailoring the product or service and its marketing strategy to meet those needs.

True. Without the marketing concept, a business will focus on developing a product or service first and then decide how to market it. The marketing concept is a philosophy that suggests that businesses should identify and satisfy customer needs and wants through effective marketing strategies. However, not all businesses follow this approach. Some businesses may adopt a production-oriented approach where they prioritize product development and then figure out how to sell it. Others may adopt a sales-oriented approach where they focus on aggressive sales tactics to push their products or services onto customers. Nonetheless, the marketing concept advocates for understanding and meeting customer needs as a foundation for successful business strategies.