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Consider a recent purchase that you or a family member has made (examples: a household product, a DVD or CD, a grocery item, an electronic device, etc.) Describe the item and list three main reasons you purchased that product as opposed to another product. Then, identify the internal influences that describe each reason you made your purchase; perception, motivation, learning, attitudes, personality, age group, the family life cycle, or lifestyle.

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    I recently purchased about a half pound of brussel sprouts. These little guys are round and green. I bought brussel sprouts because I was in the mood for them more than for carrots, green beans or squash. In addition I had some grated cheese at home that I wanted to use up.

    My internal reasons included liking brussel sprouts and not being able to serve them to my family when they lived at home. They didn't like them. Now I eat them every couple of months.

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