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July 31, 2014

Homework Help: marketing

Posted by Christa Cullin on Monday, March 15, 2010 at 8:27pm.

21) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
A. Diversification
B. Market positioning
C. Market segmentation
D. Mass marketing

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