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July 5, 2015

Homework Help: Business

Posted by Linda on Friday, March 5, 2010 at 10:10pm.

Please check my answers:
#7-A firm's marketing mix decision areas would NOT include:
A. Price
B. Promotion
C. Product
*D. People*

#8-The marketing mix:
*A. Helps to organize the marketing strategy decision areas*
B. Includes four variables-People, Place, Promotion, and Price
C. Includes four variables-advertising, personal selling, customer service, and sales promotion
D. Includes the target market

#9-Which of the following is true?
A. The product P in the marketing mix stands for only tangible merchandise.
B. The product P in the marketing mix stands for only physical goods.
C. The product P in the marketing mix stands for both physical goods and tangible
*D. The product P in the marketing mix stands for both physical goods and services*

#10-The--- area of the marketing mix is concerned with decisions about getting the right product to the target market when and where it is wanted.
A. Promotion
B. Product
*C. Place*
D. People

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