October 7, 2015

Homework Help: Marketing

Posted by Linda on Friday, March 5, 2010 at 6:16pm.

Please check and correct my answers for the following multiple choice questions:
1-For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:
*A. One of the universal functions of innovation*
B. A production activity
C. An example of the micro-macro dilemma
D. A part of marketing
2-Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of:
A. Production
B. A command economy
*C. Marketing*
D. Making goods or performing services
3-Which of the following statements best describes the modern view of marketing?
A. Marketing is concerned with generating a single exchange between a firm and a customer.
B. The job of marketing is to get rid of whatever the company is producing.
*C. Marketing begins with anticipating potential customer needs.*
D. Marketing should take over production, accounting, and financial services within a firm.
4. Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look at:
A. Market development
B. Market penetration
*C. Product development*
D. Diversification

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