Explain the concept of hedonism an how is this concept seen as the dominant theory in our society today.

This site should help you.

http://plato.stanford.edu/entries/hedonism/

Hedonism is a philosophical concept that emphasizes pleasure and happiness as the ultimate goals in life. It posits that individuals should seek pleasure and avoid pain in order to lead a fulfilling and satisfying life. Historically, hedonism has been traced back to ancient Greek thinkers such as Epicurus and his followers.

In today's society, hedonism is often seen as the dominant theory due to several reasons:

1. Culturally Reinforced: Many aspects of modern society emphasize instant gratification and the pursuit of pleasure. Consumer culture, advertising, and media often promote the idea that happiness can be found through material possessions, experiences, and indulgence. This constant reinforcement contributes to the popularity of hedonism as the dominant theory.

2. Individualism and Personal Freedom: Hedonism aligns with the values of individualism and personal freedom that are highly valued in contemporary society. It encourages individuals to prioritize their own desires and aspirations, as long as they do not harm others. This appeal to personal autonomy resonates with the individualistic nature of today's society.

3. Technological Advancements: The advancement of technology has provided individuals with more opportunities to pursue pleasure and instant gratification. Social media platforms, online entertainment, and virtual reality experiences offer new avenues for seeking pleasure and contribute to the endorsement of hedonism as the dominant theory.

4. Influence of Consumerism: Capitalism and consumerism have led to a society focused on material possessions and the accumulation of wealth. Hedonism fits well with this ideology, as it encourages individuals to pursue pleasure through the acquisition and consumption of goods and services.

It's important to mention that while hedonism is widely popular, it is not the only prevailing theory in society. Many people still adhere to other ethical theories, such as utilitarianism, deontological ethics, or virtue ethics, which prioritize different values and moral considerations. The dominance of hedonism as a prevailing theory in society can vary depending on cultural, social, and individual factors.