What are the opportunities/threats for 3M to take the Post-it Highligher international?
Opportunities:
1) Acquisitions in key operating areas and/or related companies
2) Continued global expansion into Europe and emerging markets
3) Leverage the 3M brand name and image
Threats:
1) Expensive product that might make it difficult to displace a pen or pencil in other countries
2) Exchange rate fluctuations that could increase financial exposure
3) Country specific regulations and laws