February 26, 2017

Homework Help: Marketing (Help Check)

Posted by Bryan on Sunday, November 8, 2009 at 8:58pm.

24.Which of the following is characteristic of the organizational buying process?
A)Multiple parties participate in purchase decisions.
B)Negotiation between buyers and sellers is commonplace.
C)Online buying over the Internet is widespread.
D)Buying objectives and criteria are typically spelled out.
E)All of the above are characteristics of the organizational buying process.

Is It B?

25. Seven of the most commonly used organizational buying criteria are (1) price, (2) ability to meet the quality specifications required for the item, (3)__________, (4) technical capability, (5) warranties and claim policies in the event of poor performance, (6) past performance on previous contracts, and (7) production facilities and capacity.
A)taste of the buyer
B)personal friendship with sales representative
C)ability to meet required delivery schedules
D)current mood of the buyer
E)opinion of the firm's senior management

Is it A?

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