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July 25, 2014

Homework Help: English

Posted by Marco on Thursday, September 3, 2009 at 3:17pm.

Need some feedback if this works as a summary. Thank you.


In “Power of Images: Creating the Myths of Our Time,” J. Francis Davis believes communication by images with its voluminous exposure and alluring advertisements, has overpowered what can be considered traditional methods of communication, oral and written. Davis studies the effect images have in our life. First, he provides the history and evolution of varied communication methods; the influence each one had on the social landscape. Second, he explains the focus is on the creation of messages, hidden within the context of the images and its impact in defining social values. Third, the author declares the use of images as a tool to educe a reaction on different emotional levels. Fourth, Davis lays out the concept of the “new myths” (2), myths that imply that if you buy the message, the lifestyle can be vastly improved. Finally, the author concludes that the image culture is hurting by giving everything we visually need, only to “feel a sense of dissatisfaction, a void that the myths of the image culture are and the material goods they sell do little to fill” (2). Davis encourages us to analyze and question the messages relayed by the images, we then might be able to look beyond the superficialities of the images and come to our conclusions of the true message of the images.

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