Homework Help: Marketing Management

Posted by Linda on Friday, August 14, 2009 at 8:51pm.

Mass Marketing is dead versus Mass Marketing is still a viable way to build a profitable brand?

Marketing Management - Ms. Sue, Friday, August 14, 2009 at 10:28pm
Both are necessary.

Mass marketing builds brand name recognition. Niche marketing targets those who are most likely to buy.

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