Homework Help Forum: marketing!!!

Posted by Thara on Tuesday, July 28, 2009 at 11:18pm.

Audience Objections – Identify the reasons why your target(Seniors-age over 65) audiences may not be currently buying nintendo games such as thinking games such as puzzle scrabbles and so on? What obstacles does your plan need to overcome?

• marketing!!! - Thara, Tuesday, July 28, 2009 at 11:22pm

  sry...not nintendo...Wii games...

  
  

• marketing!!! - Dr Russ, Wednesday, July 29, 2009 at 4:26am

  With out seeing your plan it is difficult to comment. However, think about the 'target market' [I hate that phrase]. What attributes, both positive and negative, do they have as a group? Then look at the product. Take the negative attribute of reduced dexterity. The Wii requires a degree of dexterity to use it. So how could you over come this? Another attribute is use of bifocals. Is this a positive or negative attribute? How would this affect the use of Wii? A more detailed analysis might look at the percentage of the attributes in the target market. This would then assess the sales potential. Hope this is useful.

  
  

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