Homework Help: marketing

Posted by scooby9132002 on Friday, June 12, 2009 at 1:41pm.

What are some of the different stages that a company goes through when developing their IMC strategy?

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Establish the Communication Objectives Determine and Allocate the Marketing Communication Budget

Design the Promotion Mix

Evaluate the Effectiveness of the Communication Program
Determine the Total Promotion Budget
Decide on a Push or a Pull Strategy
Allocate the Budget to a Specific Promotion Mix

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