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marketing

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can you help me understand these better please



o Consumer demographics
o Consumer psychographics
o Consumer behaviors
o A segment profile
o A target strategy

  • marketing -

    http://www.answers.com/demographics

    Once you are clear on that word, then "consumer demographics" should be clearer. You would have to focus on exactly WHICH consumers you need information on, though.

    Do the same with the others. Go to http://www.answers.com and type in your words, ONE AT A TIME. Then you'll need to put together the pairs as you've listed them.

    Let us know what you discover.

  • marketing... update -

    Select a new product or service that you would like to introduce to the marketplace. You will use this same product when completing your Final Project in Week Nine.
     Create a 7-12 slide Microsoft® PowerPoint® presentation describing the market segmentation and a target market strategy for the product you selected. Include information on the following points:
    o Consumer demographics
    o Consumer psychographics
    o Consumer behaviors
    o A segment profile
    o A target strategy



    Now what am I suppose to do?

    ***** my service is I would open a delivery service that delivers food from restaurants that don't deliver. When he client’s calls me... And tells me there order they called in, Then I go and pick up the order from the restaurant and bring the so-called item to the client’s door for a small fee.


    undifferentiated targeting strategy
    Appealing to a broad spectrum of people.


    differentiated targeting strategy
    Developing one or more products for each of several distinct customer groups and making sure these offerings are kept separate in the marketplace.

    segment profile
    A description of the “typical” customer in a segment.

    targeting
    A strategy in which marketers evaluate the attractiveness of each potential segment and decide in which of these groups they will invest resources to try to turn them into customers.

    behavioral segmentation
    A technique that divides consumers into segments on the basis of how they act toward, feel about, or use a good or service.

    psychographics
    The use of psychological, sociological, and anthropological factors to construct market segments.

    Demographics
    Statistics that measure observable aspects of a population, including size, age, gender, ethnic group, income, education, occupation, and family structure.

  • marketing -

    This is what you should focus on:

    presentation describing
    * the market segmentation and
    * a target market strategy for the product you selected.

    Include information on the following points:
    o Consumer demographics
    o Consumer psychographics
    o Consumer behaviors
    o A segment profile
    o A target strategy


    I suggest that your market segmentation be people working in businesses within a few blocks of each other. This suggests they'd be in a downtown of a mid-sized city. Your strategy could be to mail or hand deliver colorful fliers describing your service to the businesses in this area.

    Probably the reasons that people might use your service is to save time. They can use all of their lunch break to eat and socialize without running around picking up their food or waiting for service in restaurants.

  • marketing -

    These sites may also help you.

    http://www.businessplans.org/Segment.html

    http://www.netmba.com/marketing/market/segmentation/

    http://money.howstuffworks.com/marketing-plan14.htm

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