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September 2, 2015

Homework Help: marketing

Posted by jay jay on Tuesday, January 20, 2009 at 6:43pm.

Consider a recent purchase that you or a family member has made (examples: a household product, a DVD or CD, a grocery item, an electronic device, etc.) Describe the item and list three main reasons you purchased that product as opposed to another product. Then, identify the internal influences that describe each reason you made your purchase: perception, motivation, learning, attitudes, personality, age group, the family life cycle, or lifestyle

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