Homework Help: marketing

Posted by jay jay on Tuesday, January 20, 2009 at 6:43pm.

Consider a recent purchase that you or a family member has made (examples: a household product, a DVD or CD, a grocery item, an electronic device, etc.) Describe the item and list three main reasons you purchased that product as opposed to another product. Then, identify the internal influences that describe each reason you made your purchase: perception, motivation, learning, attitudes, personality, age group, the family life cycle, or lifestyle

marketing - Ms. Sue, Tuesday, January 20, 2009 at 7:44pm
I recently purchased two filet mignon steaks.

I chose them because I like them better than cheaper steaks, I intended to use one in beef stroganoff, and since I'm alone, paying more for food that I enjoy doesn't break the budget.

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