Your boss, the CEO of Wal Mart is interested in expanding operations into India. You have been asked to prepare a presentation for the company stakeholders that will inform them of the status of the market in India. Create a 7-12 slide presentation detailing the findings of the screening process you use to analyze the market in India. At the end of your presentation you should make a recommendation whether or not Wal Mart should enter the market in India and back up your recommendation with data from your screening of the market. Use speaker's notes to provide detailed factual information. Include a reference slide using at least 3 sources formatted in APA format.
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Slide 1:
Title: Market Analysis: Expansion into India
Slide 2:
Title: Introduction
Speaker's Notes:
- Briefly introduce the purpose of the presentation – analyzing the market in India for potential expansion of Wal Mart operations.
- Highlight the importance of a thorough screening process before making such a decision.
- Indicate that this presentation will provide an overview of the screening process and the findings.
Slide 3:
Title: Screening Process Overview
Speaker's Notes:
- Explain that the screening process involves gathering relevant information and assessing various factors that influence the market's viability.
- State that the process consists of both secondary and primary research methods.
- Mention that reliable data and thorough market analysis are crucial for making an informed decision.
Slide 4:
Title: Market Size and Growth
Speaker's Notes:
- Present data on India's population, GDP, and projected growth rate.
- Discuss the potential impact of a large consumer base.
- Showcase the growing middle-class population and their increasing purchasing power.
Slide 5:
Title: Competitive Landscape
Speaker's Notes:
- Provide a brief overview of the retail industry in India.
- Evaluate the presence of major competitors, both domestic and international.
- Present market shares of key players and highlight any barriers to entry.
Slide 6:
Title: Legal and Regulatory Environment
Speaker's Notes:
- Discuss the legal and regulatory framework in India, including FDI policies and regulations.
- Explain any specific regulations or restrictions that may impact Wal Mart's operations.
- Highlight any recent changes in policies affecting foreign businesses.
Slide 7:
Title: Cultural Factors
Speaker's Notes:
- Discuss cultural considerations and their potential impacts on Wal Mart's operations in India.
- Discuss consumer preferences, buying habits, and shopping behaviors.
- Highlight any cultural adaptation required for successful market entry.
Slide 8:
Title: Risk Assessment
Speaker's Notes:
- Summarize the potential risks and challenges that may arise.
- Discuss economic, political, and social risks in the Indian market.
- Explain how these risks may impact Wal Mart's operations and profitability.
Slide 9:
Title: Recommendation
Speaker's Notes:
- Present your recommendation on whether Wal Mart should enter the market in India.
- Justify your recommendation based on the findings of the screening process.
- Refer to the data and analysis conducted in the previous slides.
Slide 10:
Title: Conclusion
Speaker's Notes:
- Recap the key findings and main points of the presentation.
- Recap the recommendation and the rationale behind it.
- State that further in-depth analysis and research may be necessary before making a final decision.
Slide 11:
Title: Next Steps
Speaker's Notes:
- Provide a brief outline of the recommended next steps for Wal Mart.
- Suggest conducting market trials, competitor analysis, and feasibility studies.
- Emphasize the importance of ongoing monitoring and evaluation of the Indian market.
Slide 12:
Title: References
Speaker's Notes:
- Provide a slide with a list of at least three sources used during the research.
- Format the references according to APA style.
Note: Remember to format your PowerPoint slides and speaker's notes appropriately for your presentation's aesthetic and delivery style.