Homework Help: Management

Posted by Johnda on Friday, October 17, 2008 at 10:05am.

Imagine that you are Bill Gates, the founder of Microsoft, and that you are constantly engaged in environmental scanning as part of the planning process. Explain briefly how you would go about doing it. Can you keep track of all aspects of the environment? If not what aspects will you focus on and why? How might Bill Gates use benchmarking as a tool for improvement even though he is in an organization that is a recognized leader in the industry?

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