How does Nike's Web site help the company strengthen its relationships with its stakeholders?
I suggest that you start with a list of the stakeholders.
Addressed before -- in August:
http://www.jiskha.com/display.cgi?id=1217996560
But remember that the customers are only one entry in the list of stakeholders for a compnay such as Nike.
Here are the other posts from August:
http://www.jiskha.com/display.cgi?id=1217996669
http://www.jiskha.com/display.cgi?id=1217996752
Nike's website plays a crucial role in strengthening its relationships with its stakeholders in several ways:
1. Consumer Engagement: Nike's website enables direct communication and engagement with its customers. It provides a platform for Nike to share product information, promotions, and highlights about their brand. By offering interactive features such as personalized recommendations and user-generated content, the website encourages customers to engage with the brand, fostering a sense of connection and loyalty.
2. Customer Support: The website offers various customer support channels, including FAQs, live chat, and email support. By providing accessible and efficient customer service, Nike demonstrates its commitment to addressing consumer needs and concerns. This helps in building trust among customers and leads to stronger relationships.
3. Transparency: Nike's website serves as a platform for sharing detailed information about its sustainability initiatives, labor practices, and corporate social responsibility efforts. By providing transparency, Nike builds trust and credibility with stakeholders, including consumers, investors, and NGOs. This transparency helps maintain positive relationships and reduces the potential for negative reputational issues.
4. Investor Relations: Nike's website provides comprehensive information for investors, including financial reports, earnings calls, and governance practices. By offering transparent and up-to-date information, the website helps maintain trust with investors and enables them to make informed decisions. This contributes to a strong and positive relationship between Nike and its shareholders.
5. Brand Advocacy: The website features storytelling and content that aligns with Nike's brand values and purpose. By showcasing inspiring stories, athlete partnerships, and community initiatives, Nike connects with its stakeholders on an emotional level. This fosters brand advocacy, as stakeholders become enthusiastic supporters of Nike's mission and actively promote the brand to others.
To summarize, Nike's website helps strengthen relationships with stakeholders by facilitating consumer engagement, providing customer support, promoting transparency, catering to investor relations, and fostering brand advocacy.