What do you call a company that charges large corporations to acquire feedback from the general public?
For example, before a new product is released (ie cars, movies, electronics), the producers will test the product with the public and listen to their feedback in advance, making any appropriate modifications to te product before mass launch.
Can you give me examples of any firms that provide this service today?
The type of company that charges large corporations to acquire feedback from the general public is commonly known as a market research firm or a consumer research firm. These firms specialize in gathering information and opinions from consumers to help businesses make informed decisions about their products or services. They employ various research methods such as surveys, focus groups, interviews, and data analysis to collect and analyze consumer feedback.
Here are a few examples of well-known market research firms that provide this service:
1. Nielsen Holdings: Nielsen is one of the leading global market research companies. They offer a wide range of services, including consumer panels, surveys, and data analytics to help businesses make strategic decisions based on consumer feedback.
2. Ipsos: Ipsos is a multinational market research and consulting firm with expertise in various industries. They provide services like brand tracking, customer satisfaction studies, and product concept testing to assist companies in understanding consumer preferences.
3. Kantar: Kantar is another prominent market research and data analytics company. They conduct market research across multiple sectors, offering services such as brand equity measurement, customer experience analysis, and product testing.
4. GfK: GfK is a global market research firm that focuses on understanding consumer behavior and preferences. They provide insights into customer loyalty, brand perception, and new product testing, helping companies tailor their strategies accordingly.
5. Qualtrics: Qualtrics, now a part of SAP, is a renowned experience management company that offers market research solutions. They provide tools for survey design, data collection, and analysis, allowing businesses to gather consumer feedback efficiently.
These are just a few examples of market research firms, and there are many other companies in this industry that offer similar services to assist corporations in acquiring feedback from the general public.