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International business

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I have to select a company and country that interests me. I am asked to evaluate the country and select a potential market for my product(s)/service(s). I selected Italy- how do I go about choosing a potential market for my product/ service? what is your suggest?

  • International business -

    http://en.wikipedia.org/wiki/Italy#Economy

    Read through the Economy section to get ideas. Also the Culture section.

  • International business -

    what it is about regional trade blocs that puts small companies in particular at a disadvantage versus multinational companies.

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