reasearch for a brand using company website finf a backround on the brand and how it si promoted in the maret the analyze why this person has a brand loyalty to the product
It looks as if what you need to do is learn how to conduct thorough and effective searches for yourself.
You are searching for information that is so specific that you have to be prepared for the possibility that none of it may be online. Or some may be, and some may not. In addition to searching on the Internet, you also need to make best friends with the reference librarian(s) in your local or college library.
http://www.sou.edu/library/searchtools/
At this webpage, you can go immediately to the search sites (first three columns across the top) -- or even better you can scroll down until you see the section called HOW TO SEARCH THE INTERNET. Those are the links to start with. You'll not only learn how to come up with good search terms, but also how to evaluate the webpages you get as results. Some will be good and others will be garbage. You need to know how to tell the difference.
My favorite way to search is to go to Google's advanced search page
< http://www.google.com/advanced_search?hl=en > and put my search words or phrases into the first or second search box (either "all the words" or "exact phrase"). However, there many other strategies for searching you can use, and the HOW TO SEARCH THE INTERNET section will help you best.
Learning HOW to use Google or other search engines can save you time and help you learn to find information efficiently. Here are some websites that can teach you how:
http://www.lib.berkeley.edu/TeachingLib/Guides/Internet/FindInfo.html
http://www.sou.edu/library/searchtools/searchtips.html
http://www.pandia.com/goalgetter/index.html
http://websearch.about.com/mbody.htm?once=true&COB=home&PM=112_100_T
... and one to help you judge whether a particular website's information is worth your time:
http://www.sou.edu/library/searchtools/evaluate.html
Happy searching.
=)
To research a brand using the company website, follow these steps:
1. Identify the brand you want to research and visit its company website. For example, let's consider Nike as the brand.
2. On the homepage, look for sections like "About Us," "Our Story," or "About the Brand." These sections often provide background information on the brand, including its history, mission, and values.
3. Read through these sections to gather information on the brand's background. Look for details about when and how the company was founded, its growth, any significant milestones, and its overall positioning in the market.
4. Next, search for sections like "Products" or "Collections" on the website. Explore the different categories and products offered by the brand.
5. Pay attention to the marketing strategies employed by the brand. Look for sections like "Campaigns," "Advertising," or "Partnerships." These sections may provide insights into how the brand promotes itself in the market.
Once you gather information about the brand's background and marketing strategies, you can analyze why someone may have brand loyalty to the product. Here's how:
1. Look for customer reviews, testimonials, or case studies on the website. These can provide insights into why people are loyal to the brand and its products.
2. Examine the brand's values and mission. Determine if they align with the customer's personal values and beliefs. Many consumers develop loyalty to brands that resonate with their ideals.
3. Consider the quality, functionality, and durability of the brand's products. If the products consistently meet or exceed customer expectations, it may contribute to brand loyalty.
4. Analyze the brand's reputation and trustworthiness. Positive experiences, excellent customer service, and strong brand reputation can influence loyalty.
5. Evaluate any special rewards or loyalty programs the brand offers. These can incentivize customers to continue buying from the brand and foster loyalty.
By conducting thorough research of the brand's background, marketing strategies, and analyzing factors like alignment with values, product quality, reputation, and loyalty programs, you can gain insights into why someone has brand loyalty to the product.