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September 21, 2014

Homework Help: Marketing3

Posted by Caitlin on Tuesday, July 29, 2008 at 3:52pm.

Develop a chart to highlight the role of each of the four main elements of the retailing mix across the four stages of the retail life cycle.

Retail life cycle
(see google images)

Retailing mix:
Bottom: Retail pricing, Store location, Retail communication, Merchandise
Next level: Merchandise management, Store management
Top level (in order, top to bottom): Retailing strategy, Retail store positioning, Retailing mix

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