posted by Caitlin on .
What type of channel conflict is likely to be caused by dual distribution, and what type of conflict can be reduced by direct distribution? Why?
VERTICAL- occurs between different levels in a marketing channel; for example, between a manufacturer and a wholesaler or between a wholesaler and a retailer. Three sources of vertail conflict: (1) when a channel member bypasses another member and sells or buys products direct, a practice called disintermediation. (2) disagreements over how prodfits are distributed among channel members. (3) when manufacturers believe wholesalers or retailers are not viving their products adequate attentionl.
HORIZONTAL- occus between intermediaries at the same level in a marketing channel, such as between two or more retailers or two or more wholesalers that handle the same manufacturer's brands.
Identify which channel of distribution will provide the best coverage of the target market for your product or service
What type of conflict can be reduced by direct channel
nefinal conplict management in distribution