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you are working in the product development department of a company that creates household products. Your team has come up with an idea for a revolutionary new cleaning product. Using the seven phases of new product development as a guide, describe how your company will develop the new product.

  • Marketing - ,

    Please post the seven phases of new product development. Then we'll be glad to help on this specific project.

  • Marketing - ,

    ok, there is 6 stages. Sorry.....they are from top to bottom:

    Confirmation
    Adoption
    Trial
    Evaluation
    Interest
    Awareness

    Thank you for your help.

  • Marketing - ,

    Awareness -- Your team is already aware of the potential product.

    Interest -- Meet with a supervisor to get approval for pursuing this project

    Evaluation -- Determine whether there's a market for the product and whether it will be cost-effective.

    I think you can take it from there.

  • Marketing - ,

    This is how someone decides to buy the product, not the seven phases of product development..those are :Idea Generation, Idea Screening, Concept Development and testing, Business analysis, Beta or Marketing testing, technical implementation, and finally, commercialization.

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