you are working in the product development department of a company that creates household products. Your team has come up with an idea for a revolutionary new cleaning product. Using the seven phases of new product development as a guide, describe how your company will develop the new product.
Marketing - Ms. Sue, Wednesday, July 23, 2008 at 11:00am
Please post the seven phases of new product development. Then we'll be glad to help on this specific project.
Marketing - greatdanelola, Wednesday, July 23, 2008 at 11:07am
ok, there is 6 stages. Sorry.....they are from top to bottom:
Thank you for your help.
Marketing - Ms. Sue, Wednesday, July 23, 2008 at 11:13am
Awareness -- Your team is already aware of the potential product.
Interest -- Meet with a supervisor to get approval for pursuing this project
Evaluation -- Determine whether there's a market for the product and whether it will be cost-effective.
I think you can take it from there.
Marketing - Barbara, Sunday, April 4, 2010 at 1:38pm
This is how someone decides to buy the product, not the seven phases of product development..those are :Idea Generation, Idea Screening, Concept Development and testing, Business analysis, Beta or Marketing testing, technical implementation, and finally, commercialization.