how does mead johnson use segmentation on it's website
Take a look and tell us how YOU think the company appeals to various customers.
http://www.meadjohnson.com/app/iwp/MJN/guestHome.do?dm=mj&ls=0
From then on Arnie refuses to touch any sort of water, including the pond by Becky's trailer, making him incredibly dirty all the time. ,
To understand how Mead Johnson uses segmentation on its website, we need to evaluate how the company categorizes and targets its audience based on certain characteristics. Here are the steps you can follow to analyze Mead Johnson's segmentation approach on its website:
1. Visit Mead Johnson's website: Start by navigating to Mead Johnson's official website (www.meadjohnson.com).
2. Identify different sections or content categories: Explore the website and pay attention to the various sections or content categories you come across. For example, you may find sections dedicated to infant nutrition, toddler nutrition, or specialized products for specific health conditions.
3. Analyze targeted messaging and content: Within each section or content category, analyze the messaging and content Mead Johnson provides. Look for specific language, images, or product information that is tailored to different customer segments. For instance, they may have content appealing to new parents in the infant nutrition section and content focusing on the nutritional needs of active toddlers in the toddler nutrition section.
4. Look for personalized features: Check if Mead Johnson offers any personalized features on its website. This could include tools or recommendations based on the user's profile or preferences. For example, they may provide a quiz or questionnaire to help parents find the most suitable formula for their baby.
5. Explore customer testimonials or reviews: Look for customer testimonials, reviews, or success stories on the website. Pay attention to the demographic information or specific customer segments that are highlighted. This can provide insights into how Mead Johnson tailors its messaging to different customer groups.
6. Consider regional targeting: If Mead Johnson operates in multiple countries or regions, investigate if the website provides localized content. They may showcase specific products or content based on the geographical location of the user to address regional differences in nutrition or dietary preferences.
By following these steps, you should be able to analyze and understand how Mead Johnson uses segmentation on its website to target different customer groups.