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In what way is each of the following a marketing activity?
a. The provision of sufficient parking space for customers at a suburban shopping mall
b. The purchase by clothing store of seven dozen sweaters in assorted sizes and colors
c. The inclusion of a longer and more comprehensive warranty on an automobile

  • Marketing - ,

    The repackagind of the warranty is indeed marketing. Ever see cellphone ads where every little detail about the service is slightly different than competitors?

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