posted by help on .
In what way is each of the following a marketing activity?
a. The provision of sufficient parking space for customers at a suburban shopping mall
b. The purchase by clothing store of seven dozen sweaters in assorted sizes and colors
c. The inclusion of a longer and more comprehensive warranty on an automobile
The repackagind of the warranty is indeed marketing. Ever see cellphone ads where every little detail about the service is slightly different than competitors?