how does mead johnson use segmentation on it's website
what are the decision facing oracle
It uses tables and image maps for layout - not very accessible, or standards complaint
To understand how Mead Johnson uses segmentation on its website, we can follow these steps:
1. Visit the Mead Johnson website: Start by going to the official Mead Johnson website (www.meadjohnson.com).
2. Explore the website's navigation: Look for different sections, categories, or tabs that might indicate how they use segmentation.
3. Analyze the content: Check the different pages, articles, or information available on the website. Look for any personalized or targeted content that might be relevant to specific segments of their audience.
4. Identify demographic segmentation: Mead Johnson may use demographic segmentation by tailoring their content or product information based on factors such as age, gender, or geographical location. Look for any specific messages or features that are designed for a particular demographic group.
5. Look for psychographic segmentation: Mead Johnson might also utilize psychographic segmentation, which involves dividing their audience based on attitudes, interests, or behavior patterns. This may be evident through the language used, featured images, or targeted campaigns that align with specific psychographic segments.
6. Search for targeting based on needs: Mead Johnson could use segmentation based on the specific needs of their target audience. For example, they might have different sections or resources for expectant mothers, newborns, toddlers, or children with special dietary requirements. Look for any content or resources that address specific needs or concerns of different segments.
7. Check for personalized recommendations or product suggestions: See if Mead Johnson provides personalized recommendations or product suggestions based on a user's previous interactions or preferences. This can be an indicator that they are employing segmentation techniques to tailor the experience for different website visitors.
8. Review user accounts or profiles: If Mead Johnson offers user accounts or profiles on their website, users may have the option to set preferences or indicate specific characteristics. This information can then be used to provide personalized content or recommendations.
By following these steps and analyzing the Mead Johnson website, you should be able to identify various ways in which they use segmentation to cater to different segments of their audience.