Wednesday
April 23, 2014

Homework Help: marketing

Posted by China on Tuesday, April 29, 2008 at 11:20am.

Acxiom has many issues to consider regarding how it will grow its business

1. What is the decision facing Acxiom?
2. What factors are important in understanding this decision situation?
3. What are the alternatives?
4 What decision(s) do you recommend?
5. What are some ways to implement your recommendation?

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