T/F
Malibu Beach Parties finds that the tastes and preferences of its customers change more rapidly than in the past. The manager is constantly looking for external ideas from customers, suppliers, competition, and the sales force
I think this answer is false becuase sales force in considered internal and not external...am I correct ? Thank you
The customers, suppliers, and competition are certainly external to the company. Because the sales force is in constant contact with potential customers, they also have important knowledge about external ideas.
It seems to me that your question is True.
Yes, you are correct. The statement in the question is false.
In the given statement, it is mentioned that Malibu Beach Parties' manager is constantly looking for external ideas from customers, suppliers, competition, and the sales force. However, the sales force is considered an internal source of information since it is a part of the company itself.
To determine whether the statement is true or false, you need to understand the difference between internal and external sources of information. Internal sources refer to the information within the organization, such as employees, sales force, and management. External sources, on the other hand, include customers, suppliers, competitors, industry publications, and market research.
Since the sales force is an internal resource in this context, the manager cannot consider it as an external source of information. Therefore, the answer to whether the statement is true or false is false.