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Marketing

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Hello,

My group has been assigned to do a General Market Survey on a foreign country (we picked France).

Can anyone give us some pointers on what topics/statistics to include, where to find information, anything at all?

We are to use secondary data to compose a general evaluation on the market in France, from the perspective of a company looking to expand its operations to new markets. However, there is no specified product or service, so the report is to be very general.

Thank you!!!

  • Marketing - ,

    You might start with studying the economic and demographic statistics on France at this site.

    https://www.cia.gov/library/publications/the-world-factbook/index.html

    This article has some good information about EuroDisney and how it first seemed to be an abject failure. However, it made some changes and now is very profitable.

    http://www.time.com/time/magazine/article/0,9171,901020325-218398,00.html

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