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July 2, 2015

Homework Help: marketing

Posted by Kamilah on Saturday, February 16, 2008 at 6:46pm.

what are the pricing issues in the product category?
for the brand Nike's
1.Is the market for the brand Nike elastic or inelastic? are there acceptable substitutes?
2. Is the brand a premium product?
3. What is the reference price range for the brand?
4. How is the brand priced versus its major competitor?
5.What psychological pricing factors affect the brand
6.What promotional pricing has been used for the brand?

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