Posted by Fantasy on .
Assume you are a manufacture of various jewelry items. Graduation rings for high school students are among the most important items in your product lime. You are in the process of developing a media strategy aimed specifically at high school students. With an annual budget of $10 million, what media specific vehicles would you use? How would you schedule the advertising over time?
You probably already know the general answer. Direct your advertising to high school seniors or parents of high school seniors. Advertise near graduation time. Emphasize accomplishment.