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Posted by on Monday, January 7, 2008 at 3:05pm.

arguments for and against competing in a mass market.

please could somebody give me some pointers?

  • business - , Monday, January 7, 2008 at 3:21pm

    For:
    Millions of potential customers
    Efficiency of scale

    Against:
    Many competitors
    Advertising aims at large diverse groups

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