How do the elements of the Web site reflect Nike's target market?

What elements do you see? What is Nike's target market?

I feel as thoug nike's target marget is all ages you see infants to seniors wearing nike shoes. I don't even get the question really could you explain it.

The question is asking what words and pictures on the Nike web site appeal to different age groups.

This sound like a homework essay question I got for one class I'm taking.

To determine how the elements of Nike's website reflect their target market, we can follow these steps:

1. Identify Nike's target market: Nike primarily targets athletes and sports enthusiasts, aiming to become the top choice for athletes of all levels.

2. Visit Nike's website: Go to Nike's official website, which is www.nike.com.

3. Review the overall design: Observe the website's layout, color scheme, and imagery. Nike typically uses a clean and dynamic design that resonates with a sense of energy and movement. Their color palette often includes vibrant hues like red, black, white, and various shades of gray.

4. Assess the main navigation: Consider the categories and sections prominently displayed in the website's main navigation menu. Nike's website usually features sections related to sports performance, lifestyle products, collaborations, and upcoming releases. This suggests that Nike is catering to athletes both on and off the field.

5. Analyze product offerings: Explore the different product categories and collections available on the website. Nike offers a wide range of athletic footwear, apparel, equipment, and accessories for various sports and activities. They often feature high-performance products alongside lifestyle-oriented items, catering to different needs and preferences within their target market.

6. Evaluate the imagery and content: Observe the visuals and content on the website. Nike frequently uses images and videos of athletes engaged in various sports, highlighting moments of athleticism, teamwork, and achievement. They also include inspirational and motivational messages that resonate with their target audience, emphasizing the brand's commitment to excellence and pushing boundaries.

7. Consider personalization and customization options: Check if Nike offers any customization features on their website, allowing customers to personalize their products. This reflects the brand's understanding of their target market's desire for uniqueness and individual expression.

By following these steps, you can evaluate how the elements of Nike's website align with their target market, showcasing their focus on athletic performance, innovation, lifestyle, and the emotional connection they seek to establish with their customers.