Cash Flow and Profits: On-Line Retailer Temps Customers

Statement;

"Buy Now Pay 2008 - Why Wait? With absolutely nothing to pay until may 2008. our Buy Now Pay Later Plan is the perfect way to afford whatever you want - Today!"

Question;

Offering customers credit or "pay later" deals can cause financial problems for businesses.
should the business continue with this approach?

please could somebody help me or point me in the right direction, it would be a big help!

thank you!

Research what your company's as well as similar companies' experiences have been. Have they made a profit on similar offers? Or have too many customers simply not paid now, later, or any time? If the profits outweigh the risks, go for it! If the risks are too great -- then forget about it!