Does anyone know who the audience (the reader to which the piece is directed) is in the Philosiphy of Manufacturers by Andrew Ure?

Here's a quote from the website linked below.

"In 1834 Ure travelled around the factory districts of Britain. His book The Philosophy of Manufacturers was published in 1835. In the preface of the book he claimed that he had written the book so that 'masters, managers, and operatives would follow the straight paths of improvement' and hoped that it would help 'prevent them from pursuing dangerous ideas'."

http://www.spartacus.schoolnet.co.uk/IRure.htm