when you give an inanimate object a human characteristic, what is that called?

http://www.lausd.k12.ca.us/lausd/resources/Literary.Terms.2.html#Personification

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When you give an inanimate object a human characteristic, it is called anthropomorphism. This term is derived from the Greek words "anthropos," meaning human, and "morphe," meaning form or shape. Anthropomorphism is a literary and artistic technique used to attribute human traits, emotions, or behavior to non-human entities, such as animals, objects, or natural phenomena. It helps to make these non-human entities relatable and easier for humans to understand or empathize with. For example, in children's stories, animals may be anthropomorphized with human-like speech and expressions to engage young readers in a way they can comprehend.