DESCRIBE OTHER CRITERIA THAT COULD BE USED TO MEASURE A MARKET'S POTENTIAL.
What criteria have already been discussed? Your question doesn't make any sense without telling us what the "other criteria" are.
http://64.233.169.104/search?q=cache:aS7N1HcIw8oJ:www.ieee802.org/3/10GMMFSG/public/jan04/jaeger_2_0104.pdf+CRITERIA+TO+MEASURE+A+MARKET%27S+POTENTIAL.&hl=en&ct=clnk&cd=5&gl=us&ie=UTF-8
The above site will give you 5 criteria.
http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6V69-4991M3H-1&_user=10&_coverDate=05%2F31%2F2004&_rdoc=1&_fmt=&_orig=search&_sort=d&view=c&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=269353bdb56cde5c108b7ef5c85f158e
"this study examines the usage and the relative importance of a set of go/no-go decision criteria at four major gates of the new product development (NPD) process. The findings reveal that go/no-go criteria can be grouped into five dimensions: strategic fit, technical feasibility, customer acceptance, market opportunity, and financial performance."
Criteria that could be used to measure a market's potential, in addition to the ones already discussed, include:
1. Market Size: Assessing the size of the target market is crucial in determining its potential. This includes looking at the number of potential customers, revenue potential, and market trends.
2. Market Growth: Evaluating the growth rate of the market can indicate its potential for expansion. This includes analyzing historical data, market forecasts, and identifying any factors that could drive or hinder growth.
3. Market Competitiveness: Examining the competitive landscape of the market helps gauge its potential. This involves researching competitors, their market share, pricing strategies, and differentiation factors.
4. Market Trends: Identifying current and future trends in the market can provide insights into its potential. This includes researching changing consumer preferences, emerging technologies, regulatory changes, and socio-economic factors.
5. Market Segmentation: Breaking down the market into smaller segments can reveal untapped opportunities. Analyzing demographics, psychographics, and buying behavior of different customer segments can help determine the market potential for each segment.
These criteria, along with the ones mentioned earlier, can collectively give a comprehensive understanding of a market's potential.
Sure, based on the sources you provided, here are some criteria that can be used to measure a market's potential:
1. Strategic Fit: Assessing whether the market aligns with the overall strategic goals and objectives of the company.
2. Technical Feasibility: Evaluating if the required technology and capabilities exist or can be developed to enter and compete in the market.
3. Customer Acceptance: Analyzing the level of customer demand, willingness to pay, and overall acceptance of the product or service in the market.
4. Market Opportunity: Examining the size of the target market, growth potential, and competitiveness within the industry.
5. Financial Performance: Assessing the potential financial returns, profitability, and investment required to enter and succeed in the market.
These criteria provide a comprehensive framework to evaluate the potential of a market. It is important to consider these factors together since a successful market opportunity often requires a combination of strategic alignment, technological feasibility, customer demand, market size, and financial viability.